Planners & Funders
Use connected data to plan, focus and fund what communities need most
Track how infrastructure and services are performing, where provision is lacking, and how you can better serve growing or underserved populations through targeted, data-informed investment.
a global network of partners
our solutions
Turning complex data into clear decisions
ActiveXchange equips decision-makers with connected data and clear evidence to guide planning, funding and investment. Our solutions transform complexity into clarity, helping you allocate resources, measure impact and build confidence in every decision.
Evidence real demand
See who’s using spaces, where demand is growing, and which communities remain underserved with live movement and participation data.
Focus and justify investment
Back funding bids and capital allocation with transparent, data-driven insights that demonstrate value-for-money and community need.
Prove impact and equity
Show the wider benefits of investment – health, equity and social value – with transparent evidence that builds stakeholder trust.
Build confidence in decisions
Ground planning, investment and operational decisions in clear, independent and objective data to enhance positive outcomes, reduce risks and provide publishable evidence to help navigate even the most sensitive projects.
- Most popular product
Movement Data
Know where, when and how your community comes together
See how people move through, to and within any place or space in your community. Use visitation patterns and movement heat maps to better manage assets, schedule programs & activities, and support funding submissions with real usage data.
See who’s using your infrastructure, and who's not
Access the most comprehensive movement data in the sport and recreation sector. Understand usage across any site or space, highlight equity of access, and support funding decisions, all enabled through a connected network of shared insight.
The City of Thunder Bay uses Movement Data to drive smarter decisions across event planning and public space activation. Read more.
Access accurate, industry-ready data
Built for sport and recreation, our Movement Data shows real usage across facilities, parks and open spaces, and is updated regularly and validated across the network.
Support capital and maintenance funding bids
Back your proposals with clear, visual evidence of usage across population groups and catchments. Show how infrastructure is performing, and where investment is needed.
Be part of a connected data network
Join a growing community of planners, operators, and funders using shared insights to plan more effectively and make decisions that benefit everyone.
ActiveXchange for Government Platform
Unlock the full potential of connected data intelligence
The Government platform transforms live data from sports, clubs and facilities into a trusted, connected evidence base. Enriched with national population datasets, it equips planners and funders with the clearest view of participation, equity and demand, supporting confident decisions about where to plan, focus and invest.
- Single source of truth – powered by first-party facility, club and movement data across your community.
- Prioritisation tools – compare options and focus where need and demand are highest.
- Equity and impact lenses – reveal who you’re reaching, and who you’re missing.
- Shareable dashboards – align internal teams and partners with transparent evidence.
Platform Inclusions
ActiveXchange for Government combines three modules, giving planners and funders the tools to evidence demand, focus investment and measure community impact with confidence.
National Infrastructure Database
Understand infrastructure access and potential gaps in provision alongside community profiles
Market Demand & Gaps
Forecast demand and engagement to focus planning where it matters most
Community Reach
Evidence who you’re reaching and identify who you’re missing
Investment Planning Reports
Plan and invest in new infrastructure with confidence
Determine exactly what’s needed to meet the current and future needs of local populations. Backed by best-practice data modeling and trusted by governments and consultants alike, these reports provide actionable insights for new sites, upgrades or area-wide planning.
Social Value
Quantify the community benefits of sport, recreation and physical activity
Convert engagement and participation data into social return metrics. Show the health, inclusion and economic benefits of your infrastructure, sports, programs and public spaces against a number of chronic & acute health indicators.
case studies
Real results for planners and funders
Municipality of Ritchot: Using Movement Data to inform funding, programming and long-term planning
The Municipality of Ritchot partnered with ActiveXchange to gain a clearer, data-driven understanding of how residents and visitors use its parks, trails and community facilities throughout the year.
City of Belmont: Turning data into action across clubs, parks and programs
From tailored club insights to real-time movement data reporting, the City of Belmont is turning data into a practical resource for both community engagement and internal operations.
City of Thunder Bay: A data-led approach to public spaces and events
As the City of Thunder Bay continues to invest in placemaking and community activation at Prince Arthur’s Landing, understanding how people engage with this space has become increasingly important.
Designed for those shaping engaged and active environments
Sector peak bodies
State & provincial governments
Local governments, municipalities & councils
Growth intelligence starts here
If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.