Active Environments
Understand how people use active environments across your community
Move beyond assumptions by understanding how parks, trails and open spaces are really being used. ActiveXchange connects movement, participation and community profile data to support better planning and investment decisions, and more effective place-based activation.
a global network of partners
our solutions
Turning place-based data into confident decisions
ActiveXchange helps decision-makers understand how active environments are actually used. By connecting movement, participation and community data, we provide clear evidence to guide investment, activation and partnerships across parks, trails and open spaces.
Understand real-world usage
See how people move through and use active environments over time (beyond bookings, registrations or asset inventories) with consistent nationwide movement intelligence.
Connect places & communities
Combine movement data with participation and community profiles to understand who is being reached, where gaps exist, and how usage varies across sites and locations.
Support smarter activation and partnerships
Use evidence of usage, reach and impact to inform place-based activation strategies and build stronger, data-backed partnerships with agencies, funders and commercial partners.
Build confidence in decisions
Ground investment, activation and partnership decisions in clear, objective evidence that reduces risk and builds confidence across teams and stakeholders.
Movement Data
Know where, when and how active environments are used
See how people move through, to and within parks, trails and open spaces. Movement Data reveals real-world usage patterns and activity trends to support better planning, place-based activation, asset management and funding decisions for active environments.
See who’s using your active environments, and who's not
Access the most comprehensive movement data in the community and recreation sector. Understand how different environments are used over time, identify under- and over-used locations, and support place-based investment and activation with clear, objective evidence.
The City of Thunder Bay uses Movement Data to drive smarter decisions when planning their public space activations. Read more.
Access accurate, industry-ready data
Built for recreation and active environments, our Movement Data shows real usage across any site or location, and is updated regularly and validated across the network.
Support investment, activation and maintenance decisions
Back your proposals with clear, visual evidence of usage, pressure and gaps across active environments. Understand where investment, activation or maintenance will have the greatest impact.
Be part of a connected data network
Join a growing network of planners, active partnerships and peak bodies using shared insights to plan more effectively and make decisions that benefit everyone.
Community Reach
Understand who is (and who isn't) using your active environments
This dashboard extends Movement Data with rich socio-economic, demographic and consumer insights. It helps you understand who is using parks, trails and open spaces, as well as identifying communities that may be underrepresented, facing barriers to access, or not currently being reached.
Basketball England uses the Community Reach module to evidence participation from priority communities for 17 courts across Birmingham City. Read more.
PartnerMatch
Unlock partnerships and activation opportunities
By leveraging advanced consumer market profiling, this dashboard reveals which partner categories align with the audiences using your parks, trails and open spaces, helping you attract funding, sponsorship and activation partners with confidence.
i-media uses PartnerMatch to help agencies and brands connect with target audiences through place-based media and activation across their Intelligent Motoring Media Network.
case studies
How active environments are being shaped with evidence
City of Thunder Bay: A data-led approach to public spaces and events
As the City of Thunder Bay continues to invest in placemaking and community activation at Prince Arthur’s Landing, understanding how people engage with this space has become increasingly important.
Wonders of Winter Festival: How Movement Data helps it shine brighter every year
With rising popularity and support from local stakeholders, the Festival organizers needed a more precise and scalable way to quantify the event’s growing impact, while also optimizing resource allocation and making data-driven decisions for future planning.
Drowning Prevention Auckland: Enabling evidence-led interventions for drowning prevention
Drowning Prevention Auckland engaged with ActiveXchange to assist in the provision of data-driven safety measures including infrastructure & environmental recommendations, signage, and public rescue equipment.