Social Value / Measuring Impact
available for:
- australia
- canada
Quantify and demonstrate the community impact you are generating
This module provides credible and accurate valuations of the monetary savings facilities, sports and recreation networks generate for society, aligned with national reporting standards.
+$500
Typically, over $500 in Social Value is generated for every regularly active member.
features
Understand, evidence and communicate your community impact
This module converts participation data into a measurable dollar value, revealing how being physically active reduces health risks, supports mental wellbeing, and improves productivity and educational attainment. It provides a credible and consistent way to show the broader economic and social benefits generated through your facilities, sports or programs, helping you secure investment, inform policy, and connect with a wider range of stakeholders.
Accurate
Calculated at the individual participant level using verified visit and attendance data. Demographic and community factors are applied to ensure health, mitigation and societal costs reflect the latest published evidence.
Consistent
Automatically collated from source data systems to ensure updates and comparisons remain reliable over time, supporting consistency across venues, partners and reporting periods.
Credible
Developed in partnership with leading research experts and grounded in international best practice, ensuring every outcome aligns with recognised standards for sport, recreation and community health.
Validated
Regularly benchmarked against national datasets and research findings to ensure predictions reflect real-world outcomes and withstand scrutiny across policy, funding and research contexts.
who it's for
Designed for decision-makers shaping active and engaged communities
Facilities & clubs
Quantify the health savings your leisure facilities and sites generate for your local community.
Sports & programs
Quantify the health savings your sport or program generates for your local community.
Planners & funders
Quantify the health savings the various sports & programs in your Local Government Area generate.
indicators
Measure the health, wellbeing and productivity outcomes of being active
Aligned closely with International Guidelines for Physical Activity and configured to each country, the model reflects how physical activity participation reduces prevalence (risk) across key health and wellbeing indicators.
Australia
Health Effective Participation - Chronic
- Reduced risk of dementia
- Reduced risk of breast & bowel cancers
- Reduced risk of cardiovascular disease
- Reduced risk of type 2 diabetes
Health Effective Participation - Acute
- Mental health benefits
- Increased productivity
- Improved educational outcomes
Health Effective Participation - Health System Savings
- Health system savings
Learn to Swim
- Reduced risk of drowning
Canada
Economic Impact
- GDP from Active Recreation (for recreation operators only)
- GDP from Sports (for organized sports bodies only)
- GDP from Retail Sales (SPAR)
Health Impact
- Reduced risk of cardiovascular disease
- Reduced risk of stroke
- Reduced risk of type 2 diabetes
- Reduced risk of breast & colon cancers
- Reduced risk of hypertension
- Reduced risk of osteoporosis
- Reduced risk of depression
Social Impact
- Volunteerism
Environmental Impact
- Infrastructure replacement
Measuring Impact in YOUR Community: A CAN Active Insights Webinar
The first session in the CAN Active Insights webinar series focuses on Measuring Impact, exploring how participation and recreation facility data can be used to demonstrate local impact and community savings from getting people active.
report inclusions
What's inside your Social Value report
The model generates a savings/contribution estimate at an individual participant level across contributing indicators and categories.
summary
Totals
- Total eligible & contributing participants
- Total Social Value generated
- Social Value generated per participant
- Total community benefit by category
- Total community benefit by location
- Total community benefit by local government authority
WHO
Community benefit by:
- Gender
- Age & gender
- Deprivation
- Category/indicator & gender
- Category/indicator & age
- Category/indicator & deprivation
WHERE
Community benefit by:
- Activity location
- Local government authority
- Category/indicator & activity location
- Category/indicator & local government authority
BY INDICATOR
Community benefit per indicator by:
- Gender
- Age
- Deprivation
- Activity location
- Local government authority
- Indicatory/category
OVER TIME
Community benefit over time by:
- Activity location
- Age
- Gender
- Deprivation
- Local government authority
- Category/indicator
optional
Forecast Social Value
Forecast your potential Social Value using ActiveXchange’s demand forecasting.
Explore an interactive demo report
Navigate through the pages and use the filters within the report to explore the model across gender, age, location and indicators.
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Ready to see your own data?
activexchange's social value award
Celebrating impact across the network
This is awarded every quarter to the facilities and teams who have generated the highest relative increase in Social Value in each period. Join the network of facilities already proving the community value of physical activity and recreation.
Richmond Recreation Centre
$4.29m yearly Social Value generated
Top 3 indicators
$1.32m
Reduced Risk of Drowning
$758k
Improved Educational Outcomes
$754k
Mental Health Benefits
Ian Thorpe Aquatic Centre
$12.76m yearly Social Value generated
Top 3 indicators
$4.15m
Mental Health Benefits
$1.95m
Improved Educational Outcomes
$1.42m
Health System Savings
Richmond Recreation Centre
$6.01m yearly Social Value generated
Top 3 indicators
$1.53m
Mental Health Benefits
$932k
Reduced Risk of Dementia
$926k
Health System Savings
Michael Wenden Aquatic Leisure Centre
$1.47m yearly Social Value generated
Top 3 indicators
$878k
Reduced Risk of Drowning
$148k
Mental Health Benefits
$124k
Reduced Risk of Dementia
Cardinia Life
$3.32m yearly Social Value generated
Top 3 indicators
$1.25m
Reduced Risk of Drowning
$510k
Mental Health Benefits
$422k
Reduced Risk of Dementia
Could your facility be next?
- a message from andrew mundy, chief operations office - ymca Sa
Shifting the conversation to community impact
ActiveXchange has supported YMCA SA in turning basic operational data into actionable business intelligence, unlocking new ways to improve both service delivery and marketing efforts. Through interactive maps, dashboards and, in particular, social value insights, they’re now able to measure what matters most: the real-world impact of their services. It’s helped shift the focus from just financial metrics to meaningful community outcomes.
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Community Reach
Evidence who you are reaching and benefiting
Growth intelligence starts here
If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.