Community Reach
Evidence who you are reaching and benefiting
Community Reach helps you understand how representative your member and participant base truly is, and where opportunities exist to engage those currently missing out.
+50%
Those who can accurately evidence their current and potential diversity, equity, and inclusion outcomes secure up to 50% more funding.
features
Understand your community from every angle
By connecting participation and user data with granular community population datasets, Community Reach delivers a consistent, joined-up view across places, spaces and activities, showing which groups are engaged, which are underserved, and where opportunities exist to increase equity and inclusion.
Measure representation
Compare participation data with local population profiles to see how well your programs and activities reflect the communities you serve.
Drive inclusive growth
Use evidence on who’s engaging, and who’s not, to guide campaigns, programs and collaborations that grow inclusion and retention.
A simple, visual scorecard
View key demographic and engagement insights side by side to see how your participants compare to the wider community.
Evidence impact and value
Show measurable reach, inclusion and equity outcomes to strengthen funding proposals and demonstrate community impact.
A simple, clear snapshot of your community engagement
Compare your actual members and participants against the people living in your surrounding area. Highlight where certain groups are over- or under-represented compared to the community average.
Compare engagement across every site and facility
See how each site or facility is performing, and quickly identify which locations are connecting strongly with their communities, and where more outreach or programming might be needed.
Extensive socio-economic and demographic data
Community Reach profiles current and recent participants & members alongside community population datasets including:
- Community segmentation profiles
- Age & gender
- Deprivation & household income
- Physical activity levels, and health & wellbeing indicators
- Employment status
- Education attainment
- Ethnicity & country of birth
Ensuring the right programs reach the right people
When usage data showed a consistent dip in activity at a Brampton tennis facility during school hours, Tennis Canada identified an opportunity to connect a nearby school with the courts, which now serve as the school’s tennis club and tournament venue.
Built for those driving participation & revenue growth
Facilities & clubs
Adapt programs and outreach to engage a more representative member and participant base.
Sports & programs
Benchmark participation trends, identify gaps across age, gender and background, and grow inclusion through targeted initiatives.
Planners & funders
Guide investment and policy decisions using community-wide insights, and report on engagement and equity across your network.
How Basketball England uses data to prove impact and grow the game
ActiveXchange is helping sporting bodies like Basketball England unlock the value of participation data to prove impact, attract investment, demonstrate social value, and unlock commercial opportunities, ultimately driving sustainable growth and financial security for their sport.
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Acquire
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PartnerMatch
Targeted sponsorship and advertising revenue opportunities
Growth intelligence starts here
If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.