PartnerMatch
Making sport, venue and event audiences discoverable for relevant brands
PartnerMatch connects consumer propensity data with participant/member and visitor (movement) data to reveal how specific brands and brand categories align with sport, recreation, event and destination audiences.
Built for both sides of the partnership
Right sponsorship. Right audience. Right time.
PartnerMatch connects brands, agencies and rights holders, making it easy to evidence audiences and create partnerships that deliver both commercial growth and community impact.
Find that perfect match!
Brands, businesses & agencies
Discover your target audience across sports, recreation, events and destinations.
Event providers, properties & rights holders
Evidence your audience reach and better connect with commercial partners.
- for brands, businesses & agencies
Discover your target audience across sports, recreation, events and destinations
PartnerMatch empowers brands and agencies to move beyond guesswork, using live participation and Movement Data to connect with the right audience at the right time.
Target with precision
For brands and agencies, discover your target audience(s), ensuring you select the most relevant properties at the right time, every time.
First mover advantage
ActiveXchange has unrivalled integrated data coverage and market visibility, so brands can stay alert to the most relevant properties and target audiences as they come together, staying ahead of the curve.
Reporting on reach
Objectively assess your current sponsorship (audiences) reach against upcoming prospect opportunities to ensure you’re reaching an optimal brand-fit audience.
Your evolving retail offer
Get even more focus, filter by demographics, market segmentation, and home location metrics to ensure sponsorship and advertising has an exact product-brand (sales conversion) fit.
Supporting & building communities
Your sponsorship investment helps delivery teams reach further, driving even more active and engaged communities, and enabling brands to achieve ESG objectives, which ActiveXchange can support you measure through Community Reach and Social Value.
Optional: Live customer profiles
Brands can securely integrate their own customer data and/or use Movement Data across retail locations to generate live customer profiles. These profiles map back to our sponsorship audience database, highlighting emerging ‘high-match’ opportunities.
- for Event providers, properties & rights holders
Evidence your audience reach and better connect with commercial partners
PartnerMatch helps you showcase the unique value of your audiences, making it easy to demonstrate brand alignment, sell your reach with confidence, and unlock new sponsorship opportunities.
Rugby FC of Los Angeles has recently used PartnerMatch to drive additional stadium and sponsorship revenue by better understanding match attendees’ consumer profiles and brand affinities.
Other recent examples include:
- Budweiser Stage, Toronto, CAN
- NFL and ACC Basketball events, USA
Unlock your full commercial potential
Gain key insights into how your participant and/or attendance audience aligns with retail brands, using advanced consumer propensity profiling, with the ability to track this profile back over several years.
Know your (unique) audience
See how your audience compares with the wider market, knowing the specific type of audience you’re attracting, and leverage this insight to drive and retain effective sponsorship partnerships.
Connect directly with brands and sponsors
Agencies and brands are already looking to discover their next activation partnerships through PartnerMatch, meaning your data does the running for you, forging new commercial opportunities.
Effectively sell and showcase your reach
Export key insights from PartnerMatch to enhance sponsorship decks, providing the metrics that brands really need to see, to demonstrate the true commercial value of your reach.
case studies
How partners are connecting audiences and brands
Basketball England: Using data to prove impact and grow the game
ActiveXchange is helping sporting bodies like Basketball England unlock the value of participation data to prove impact, attract investment, demonstrate social value, and unlock commercial opportunities.
ActiveXchange & i-media enhancing audience insights for targeted location-based advertising
i-media are now supporting their network to make more informed media buying decisions through Movement Data.
products
Recommended Add-Ons
Movement Data
Know where, when and how your community comes together
Community Reach
Evidence who you are (and aren't) reaching and benefiting
Market Demand & Gaps
Forecast demand and engagement to focus planning where it matters most
Growth intelligence starts here
If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.