# Data Intelligence

## From raw data to growth intelligence
ActiveXchange connects and enriches data from membership systems, movement tracking and consumer datasets, then transforms it into actionable intelligence for sport, recreation and active community leaders. Our AI-driven technology does the heavy lifting, so your team spends less time on data and more time on decisions.

## Data Sources

### Validated, connected data from across the network
We source, validate and connect first-party and third-party datasets across participation, movement, community and consumer behaviour, combining them at scale to power accurate, actionable intelligence.

### First-Party Data
Secure, encrypted member and activity data contributed directly by our network partners. This includes participation activity, facility and infrastructure data, and non-personally identifiable member information.

### Third-Party Data
#### Public & Open Source
Public data from ABS, Stats NZ, and licensed consumer insights, enhanced with AI for predictive analytics.

#### Third-Party Data
##### PAID LICENSE
We purchase third-party data from a wide range of data providers which includes consumer profiles, drive-time, location and movement, and risk data.

## Our Awards
### Award-winning data intelligence, trusted across the industry
From sports technology recognition to government innovation programs, our awards reflect the real-world impact ActiveXchange delivers for sport, recreation and active communities worldwide.

### Supplier of the Year
### Best Use of Technology
### Best Technological Solution
### Sports Technology Award
### AusIndustry Accelerator Program

## Our Data Commitment

### Confidentiality and Independence
No delivery entity ever sees or accesses another source entity’s data unless explicitly permitted. No individual or company outside of ActiveXchange’s immediate data team has access to data unless explicitly permitted.

### Collaboration and Transparency
ActiveXchange commits to supporting all partner entities involved in the initiatives we manage to enhance the value of intelligence generated – if you do not benefit, we do not expect your data to be provided.

### Data Security and Responsibility
Wherever possible data transfers are managed over a dedicated, secure, password protected FTP server or a direct API transfer, working closely with your existing third party member management system.

### Ownership
The administration or delivery body always remains the Data Owner and can request that data sharing is terminated and account deleted at any stage.

### Privacy
No personal data is ever used to contact an individual.

## Growth intelligence starts here
Your community deserves decisions backed by real data. Let’s talk about what that looks like for you.